In a world where everything is just so loud, one has to wonder if anything could be louder. I think I have found out what could be louder. That would be the voice of my local TV stations trying to get my attention, to watch them and thier newscasts.
With a bunch of slogans being used, “stay connected,” “news for where we live,” “Toledo’s news leader,” “life is better here,” “certified most accurate,” and many more tacky slogans, they appear to try very little to woo me. I compare it to 2 or 3 babies crying out for 1 person’s attention. Crying louder and louder, until they get some attention.
Each station wants to be so separate and look good to me… Too bad they are missing the points of why I might even consider them for a news source.
These are my reasons I cannot watch my local news:
The first reason is that I make my own choice as to what “news” actually is. I am not at all sorry to say that a housefire in Tallahassee is not news to someone in Toledo, Ohio. I see the same for cooking the turkey to a golden brown, as we will see this coming week. As for “who da baby-daddy?” of a famous Hollywood socialite… I could care less. I never was asked about what I need to be news. My needs are not being touched. Nothing about any of the above stories is ever expected to change or have any effect on my life. None of the above stories are news. Just gossip, lifestyle activities, and innuendo. One of our local news stations used to promote its newscasts at 11pm by having a black man yelling “just give me the news.” What a shame, they never followed through with what the man was asking for.
My second reason is a small one. Really insignificant. The city of Toledo, Ohio is really too small to be a news town. Only things I see here that is remotely newsworthy is the corruption in Government, politics and bad planning (aka, wasting my tax dollars) on many people’s fronts, citizen apathy, and natural disasters nobody can prevent. Note that the bad Lake Erie water issue was avoidable, by natural barriers and built swamp land around the lakeshore of Lake Erie, if not the water intake. The news was not the bad water, but the wasted resources that never prevented this problem, along with the wasted and squandered monies that I paid in taxes.
My third reason is all about being correct THE FIRST TIME. WTVG 13, one day had on its website that there was a bad accident near 1300 Airport Hwy. The is no such address, if Airport Hwy starts in the 1800 or 1900 block. Even this morning, I saw a local radar that was predicting no freezing rain…but we have freezing rain now. That radar forecast was only a few hours old…. Lets just say 6 or 7 hours at most. Yet I am told how accurate everyone is. They even have awards for supposed “accuracy.”
That leads me to my fourth reason. Every few months, its trick or treat season for the news stations. All if the above (and also below) mingle together to create a way to get awards. I am totally convinced that those awards are given out like candy. “Truck or treat!”… Now comes a few AP awards. “Trick or treat!”… Now a Morrow award. These awards mean nothing to the viewer at all. And the more they are advertised, the less they mean. The more awards gotten, the less it appears the local stations are serious about news… And the award presenting committies look stupid for awarding low activity on gaining news and journalistic ground. A TV station does 1good story a year, they get an award. Should a child get a new car for flunking all year, but get a “B” in 1 single test, if that child is a competent learner? Thats how I see awards and hiw getting them is not useful to the public.
This fifth one is a biggie for me. I am going on a minimum amount if newstime here. That would be 5 hours of news on a weekday. 4:30am-7, 12-12:30pm, 5-6:30pm and 11-11:30pm. I am not taking into affect other extra “day show” and taped replays, or extra newscasts. Out of all that time, why am I seeing the exact news stories? Wouldn’t substituting a few stories and putting them in as updated later on, force people to watch more news, because they get more news? I do not need 5 hours of the same thing. Thats like watching the Shogun miniseries five times a week. Who also wants to see a marathon of the same thing? I don’t. But then again, news consultants never ask me about my news needs.
Sixth reason…. Simple, fake smiles. Just because we see teeth, does not mean we cannot see your angry and hurt eyes. Remember, the eyes are the window to the soul…. Or shall I say “your mind.” Anchors and reporters need to be genuine. They also need to be less about themselves too. We can see ego clearly. I see that one way too often. I could maybe understand that in New York or L. A. I cannot see it in puney Toledo, Ohio. If you have ego here, you are clearly not much.
With so many other choices in getting news, why would TV newscasts get it so wrong? I clearly see this fact and cannot stand what I see on the local TV news. Take note Toledo TV stations!